Privacy Policy

1. Scope of this policy

This policy applies to visitors of our website, prospective clients who request materials such as a technical brief, and users of any account-gated areas of our platform. It does not apply to third-party websites or services that may be linked from our site, which maintain their own privacy practices.

2. Information we collect

We aim to collect only the information reasonably necessary to operate the website, respond to enquiries, and improve our research tooling. Depending on how you interact with us, this may include:

• Contact details Name, work email address, company name, and any details you choose to submit through a contact or brief-request form.
• Technical and usage data IP address, browser type, device identifiers, pages viewed, and referring URLs, collected automatically through standard web server logs and, where enabled, analytics tools.
• Correspondence Records of communications you send us, including enquiries submitted via email or web forms, retained to respond to and document the request.
• Cookie and similar technology data Information stored or read from cookies and comparable technologies, as described in Section 7 below.

We do not knowingly collect sensitive categories of personal data (such as health, biometric, or financial account credentials) through this website.

3. How we use information

We use the information described above to:

• Operate, maintain, and secure the website and any associated tools;
• Respond to enquiries and fulfil requests, such as sending a requested technical brief;
• Understand aggregate usage patterns to improve content and site performance;
• Maintain records required for legitimate business, accounting, or legal purposes;
• Detect, investigate, and prevent fraudulent, unauthorised, or unlawful activity.

We do not sell personal data, and we do not use personal data to make automated decisions that produce legal or similarly significant effects without human involvement.

4. Legal basis for processing

Where applicable data protection law requires a legal basis for processing, we rely on one or more of the following: performance of steps requested by you prior to entering into an arrangement (such as providing a technical brief), our legitimate interests in operating and securing the website and improving our services, compliance with a legal obligation, or your consent where consent is specifically requested (for example, for certain cookies). You may withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal.

5. Sharing and disclosure

We do not share personal data with third parties for their own independent marketing purposes. We may disclose information to:

• Service providers who support hosting, email delivery, analytics, or similar operational functions, under confidentiality and data-handling obligations;
• Professional advisers, where necessary for legal, accounting, or compliance purposes;
• Regulators, courts, or law enforcement authorities, where required or permitted by applicable law;
• A successor entity in connection with a merger, acquisition, restructuring, or sale of assets, subject to continued protection of the data under this policy or an equivalent standard.

6. International transfers

Where information is transferred outside the country in which it was originally collected, we aim to ensure an appropriate level of protection through contractual, organisational, or technical safeguards consistent with applicable data protection law. If you require specific detail about the location of particular processing activities, you may contact us using the details in the footer.

7. Cookies and similar technologies

The website may use cookies and comparable technologies to operate core functionality, remember preferences, and understand aggregate usage. You can usually configure your browser to refuse or alert you to cookies; doing so may affect certain features of the site. Where required by law, we will request consent before setting non-essential cookies and provide a mechanism to manage your preferences.

8. Data retention

We retain personal data only for as long as reasonably necessary to fulfil the purposes described in this policy, including satisfying any legal, accounting, or reporting requirements. Criteria used to determine retention periods include the nature and sensitivity of the data, the purpose for which it was collected, and whether retention is necessary to comply with applicable legal obligations. When data is no longer needed, we aim to delete or anonymise it.

9. Security

We apply reasonable administrative, technical, and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission or storage is entirely secure, and we cannot guarantee absolute security of information transmitted to us.

10. Your rights

Depending on your jurisdiction, you may have rights to request access to, correction of, deletion of, or restriction on the processing of your personal data, to object to certain processing, to request portability of data you provided to us, and to lodge a complaint with a supervisory authority. To exercise any such rights, please contact us using the details provided in the footer of this site. We may need to verify your identity before responding and may be unable to fulfil requests that conflict with a legal obligation.

11. Children's privacy

This website is directed at business professionals and is not intended for use by children. We do not knowingly collect personal data from individuals under the age of consent applicable in their jurisdiction. If you believe a child has provided us with personal data, please contact us so that we can take appropriate action.

12. Third-party links

Our website may contain links to third-party websites or resources. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their respective policies before providing any information.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The updated version will be indicated by an updated revision on this page. We encourage you to review this policy periodically to stay informed about how we handle information.

14. Contact us

If you have questions about this Privacy Policy or wish to exercise any of your rights described above, please contact us using the postal address, telephone number, or email address listed in the footer of this website.